Cash is no longer king. Around the world, consumers choose to make more and more card-based payments for goods and services. According to a 2018 survey, 54% of consumers prefer using debit cards; 26% opt for credit cards, and only 14% prefer cash.  As consumers, we don’t often think about what our payment preferences mean for retailers. But in order to accept cards, merchants must make several payments, including processor […]

Closing the Loop Restaurants already collect certain types of data, for example, check data and order history. But compared to e-commerce companies, restaurants don’t actually collect as much as they could. For example, Amazon knows exactly how many times you visit their website, how much time you spend on each page. Not only does the website remember the items you’ve purchased, but also the items that you’ve looked at and […]

In our previous post on personalizing the restaurant experience, we touched on how personalization can benefit both operational and marketing efforts. Today, let’s dive deeper into how personalization benefits restaurant operations. Restaurants will see massive operational advantages from personalization because it promotes both staff efficiency and guest satisfaction. Staff members who provide a tailored experience will make guests happier, boost check sizes and tips, and increase staff morale. As a […]