Chili’s Leans Into Personalization With Presto
“The casual dining restaurant’s deal with the tabletop tech provider is aimed at better tracking ordering behaviors and is part of the company’s strategy to boost customization.
Chili’s wants to remember your order. Through a partnership with Presto, a front-of-house technology firm, it is hoping to be able to do just that and more.
The casual chain will soon roll out [Presto Pay At Table] across its 1,250 restaurants, collecting information on diner behavior and allowing guests to pay at their tables multiple ways, including cashless apps. It will also let customers log into My Chili’s Rewards, where they can view past purchases and select their dietary preferences and food allergies, according to a press release emailed to Restaurant Dive. This second feature is part of a larger tech strategy that Chili’s is pursuing: personalization.”
Read the original article on Restaurant Dive here.