Personalization
October 12, 2020
February 19, 2020
Cash is no longer king. Around the world, consumers choose to make more and more card-based payments for goods and services. According to a 2018 survey, 54% of consumers prefer using debit cards; 26% opt for credit cards, and only 14% prefer cash. As consumers, we don’t often think about what our payment preferences mean for retailers. But in order to accept cards, merchants must make several payments, including processor […]
February 11, 2020
Closing the Loop Restaurants already collect certain types of data, for example, check data and order history. But compared to e-commerce companies, restaurants don’t actually collect as much as they could. For example, Amazon knows exactly how many times you visit their website, how much time you spend on each page. Not only does the website remember the items you’ve purchased, but also the items that you’ve looked at and […]
February 6, 2020
In our previous post on personalizing the restaurant experience, we touched on how personalization can benefit both operational and marketing efforts. Today, let’s dive deeper into how personalization benefits restaurant operations. Restaurants will see massive operational advantages from personalization because it promotes both staff efficiency and guest satisfaction. Staff members who provide a tailored experience will make guests happier, boost check sizes and tips, and increase staff morale. As a […]
January 23, 2020
Welcome Daniel! Here’s your favorite appetizer and a sample of something new. As the saying goes, sooner or later, everything old is new again. Being welcomed to a restaurant as a “regular”—whose preferences and habits are well known—used to be the norm for many diners. I still remember the times when being greeted by name at your neighborhood diner was the norm. Then, with the advent of large casual chains […]
January 20, 2020
Technology is now a familiar face for the fast food industry. 70% of quick service restaurants planned to devote more resources to customer-facing service-based technology in 2019, according to the Nation’s Restaurant News 2019 Foodservice Industry Overview. And the number will be higher in 2020. Big names in fast food are either rapidly acquiring technologies or developing them in house. With high labor turnover and rising labor costs, this investment […]