Marketing
February 19, 2020
Cash is no longer king. Around the world, consumers choose to make more and more card-based payments for goods and services. According to a 2018 survey, 54% of consumers prefer using debit cards; 26% opt for credit cards, and only 14% prefer cash. As consumers, we don’t often think about what our payment preferences mean for retailers. But in order to accept cards, merchants must make several payments, including processor […]
February 11, 2020
Closing the Loop Restaurants already collect certain types of data, for example, check data and order history. But compared to e-commerce companies, restaurants don’t actually collect as much as they could. For example, Amazon knows exactly how many times you visit their website, how much time you spend on each page. Not only does the website remember the items you’ve purchased, but also the items that you’ve looked at and […]
February 6, 2020
In our previous post on personalizing the restaurant experience, we touched on how personalization can benefit both operational and marketing efforts. Today, let’s dive deeper into how personalization benefits restaurant operations. Restaurants will see massive operational advantages from personalization because it promotes both staff efficiency and guest satisfaction. Staff members who provide a tailored experience will make guests happier, boost check sizes and tips, and increase staff morale. As a […]
January 23, 2020
Welcome Daniel! Here’s your favorite appetizer and a sample of something new. As the saying goes, sooner or later, everything old is new again. Being welcomed to a restaurant as a “regular”—whose preferences and habits are well known—used to be the norm for many diners. I still remember the times when being greeted by name at your neighborhood diner was the norm. Then, with the advent of large casual chains […]
April 29, 2019
For quite a while now, off-premise sales growth has been getting the majority of the attention for restaurant enterprise management teams. Yet there is a stronger case for investment in FOH innovation vs an exclusive focus on off-premise. There are only a few levers outside food quality / menu that really move the needle for restaurants to drive EBITDA growth: Improve dine-in guest service, which drives up Guest Satisfaction / […]
November 8, 2017
If the restaurant industry wasn’t facing turmoil enough already, another big hit may be coming its way – a reduction in loyalty to restaurant brands. Loyal customers are bread and butter to a brand – not only do they keep a consistent inflow of business, but because of their loyalty, they bring in other strong referrals. However, the tides may be changing as the share of wallet may be directed […]