The Case for Front-of-House
Download this free whitepaper
For quite a while now, off-premise sales growth has been getting the majority of the attention for restaurant enterprise management teams. Yet there is a stronger case for investment in FOH innovation vs an exclusive focus on off-premise.
The purpose of this whitepaper is to explore a few levers outside food quality or menu that drive EBITDA growth.
In this whitepaper, you will learn:
It is too risky to focus on Off-Premise at the expense of Dine-In. Greater than 80% of revenue, and over 99% of overall ‘brand engagement time’ (the time spent engaging with the restaurants’ unique brand) happens at the Dine-in experience for casual-dining brands.
- Rajat Suri, Founder of Presto