The Case for Front-of-House
Tech Investment

Download this free whitepaper

For quite a while now, off-premise sales growth has been getting the majority of the attention for restaurant enterprise management teams. Yet there is a stronger case for investment in FOH innovation vs an exclusive focus on off-premise.

The purpose of this whitepaper is to explore a few levers outside food quality or menu that drive EBITDA growth.

In this whitepaper, you will learn:
  • 4 components that drive EBITDA growth in your restaurants
  • 3 reasons why investing in dine-in experience demands ongoing and substantial reinvestment of resources
  • Optimizing the dine-in experience with technology can also breed EBITDA benefits in unexpected areas
    It is too risky to focus on Off-Premise at the expense of Dine-In. Greater than 80% of revenue, and over 99% of overall ‘brand engagement time’ (the time spent engaging with the restaurants’ unique brand) happens at the Dine-in experience for casual-dining brands.

    - Rajat Suri, Founder of Presto

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