The COVID-19 pandemic is bringing wide-scale social distancing among families, as well as between businesses and consumers. With dining room closures in place for months, guests have been using off-premise methods to order food from restaurants, often not even stepping foot into stores. Promoting an emotional connection with your guests is more important than ever for brand loyalty in a time of crisis. Your restaurant can bridge the social distancing gap by tailoring each guest’s experience with the help of technology, even without direct contact with them. By implementing personalization with the use of technology, you can redefine what it means to be a social brand during a pandemic and post-pandemic world.
Know Who Your Guests Are
If you know who your guests are and what they like, it is easier to figure out what will bring them back for a return visit. Encourage your guests to sign up for your loyalty program and fill out their details such as birthdays, allergies, and preferences. While staff interactions with guests will decrease as guest concerns over safety grow, technology can be used to compensate. Using technology to take payments promotes a higher number of opt-ins. A tap of a finger allows guests to receive their receipt via email on a Pay At Table or Kiosk device, while also providing them the chance to sign up for your loyalty program.
Enable Guests to Easily Reorder Favorites
Does the guest like to order their burger medium rare with sliced onions and no lettuce? Get your guests’ customized orders right every time, while minimizing in-person interaction between servers and guests. With personalization technology implemented, each guest who opts in will be able to save their past orders to their profile. Guests can easily log into their profile on the ordering device and reorder a customized past order with the tap of a finger. As a result, they are able to enjoy the feeling of being a VIP guest, while minimizing contact with staff.
Improve and Increase Your Upsells
Worried about mask usage and social distancing regulations impeding your staff’s ability to upsell and interact with guests? Technology never forgets to upsell. When a guest is signed into the ordering device that offers personalization, they can see real-time recommendations based on past orders and current selections.
Send Personalized Offers
With personalization technology implemented, each guest who opts in will be able to save their past orders to their profile, as well as their survey responses. Was the guest unsatisfied with a particular dish? With the use of artificial intelligence and the guests’ profile, you can automatically determine which meal recommendations or offers would be most likely to entice them back for another visit, while increasing loyalty program engagement.
While local regulations regarding restaurant reopenings have increased and guests remain wary of human interaction, guests will still enjoy the feeling of being known and recognized by businesses they visit. The key is to provide them that hospitable experience while minimizing human contact. Our technological solutions are especially designed to help you achieve this. Contact us to learn more about how you can get started on personalizing your restaurant’s guest experience with rapid deployment of our solutions.