As a few states have moved towards reopening businesses, the National Restaurant Association (NRA) and other state restaurant associations have released new guidelines on hygiene around menu usage to reduce spread of the COVID-19 virus. A growing majority of restaurant guests are supporting these new guidelines, suggesting that contactless ordering is not only necessary to promote higher hygiene standards, but also to satisfy new guest demands.
Increase of Disposable or Sanitizable Menus
The NRA reopening guidelines promote mobile ordering apps and more use of technology. In addition, they recommend that restaurant staff clean and sanitize reusable menus, and that paper menus should be discarded after each customer use. Similarly, the Tennessee Hospitality Association recommends that restaurants use menus that are disposable or sanitized between each use.
How Do Guests Feel About It?
According to the 2020 State of the Restaurant Industry Report, 56% of consumers aged 21 to 38 reported placing a delivery or takeout order via a restaurant app or website. But will the same apply for guests who visit a restaurant to dine on premise? New data suggests that this will be true in the new COVID-19 reality. According to Datassential’s latest April survey, 92% of US diners like the idea of disinfecting or disposing menus each time, while more than ⅔ require it. In fact, 65% of US diners will also accept no physical menus as a new rule.
Disposable vs. Sanitizable Menus
Disposable menus can help promote peace of mind for both staff and guests. But the costs of updating and reprinting them constantly can add up, and don’t offer the benefits that technology can. On the other hand, devices such as a tabletop tablet that can offer full ordering capability and are more easily disinfected than a physical menu with multiple pages. Restaurants can also offer guests the ability to completely order and pay for their meals via mobile.
By using digital menus, restaurant menus can also easily update menus via an online portal, rather than redesigning and printing out menus on paper. In addition, guests placing their own orders “tend to engage with the menu longer and spend 15% to 25% more,” according to restaurant analyst Peter Saleh.
How to Get Started on Contactless MenusOffer Contactless Menus: After being seated, guests can access the menu by scanning a QR code sticker or tent card on their table. They can view the full menu, add items to their order, and view the prices using their phone. They also have access to their loyalty rewards and prior customizations. Optionally, for guests not interested in using their own device, the menu can be displayed on digital tablets placed on the table. These tablets are safer, easier to clean, and more environment-friendly compared to laminated or paper menus.
Contactless Ordering: Once an order is placed, it is displayed on a Staff Tablet kept next to the POS system. The system allows additional items to be added to the order at any time. Optionally, orders can be directly pushed into the POS systems through seamless data integration.
Contactless Payment: When guests are ready to leave, the server can post their check via the Staff Tablet. The guest can then pay the check securely using their own phone and the QR code. The payment is enabled using secure technologies such as mobile wallet or near-field communication (NFC), offering convenience and additional peace of mind to guests.
Pay-At-Table Tablet: Alternatively, tablets can be placed on each table to enable guests to make payments, split bills, provide instant feedback, and order food & drinks.
The Presto Contactless Dining Kit enables your restaurant to provide an end-to-end contactless dining experience to your guests, and is absolutely free. Guests can view the complete menu, place orders, and pay at the table—without the need for any human contact. This is a popular kit and supplies are limited—so please place your order as soon as possible.