Personalization provides guest loyalty with a massive boost. Traditionally, loyalty programs involve discounting, couponing, and other financial incentives to entice a guest to return to a restaurant. What personalization does is provide an experience-driven incentive. By identifying the guest and knowing their unique dining profile, dietary preferences and allergies, order history, and what they like, the restaurant can provide a superlative experience that other restaurants can’t provide, and encourage the guest to return.
Let’s take e-commerce as an example. E-commerce websites already know who their customers are. When consumers return to an e-commerce website, they essentially continue the experience from where they left off previously. But when returning to a restaurant, a consumer starts from scratch. This doesn’t make sense in today’s world. People expect to be recognized and remembered. Restaurants providing personalization is simply what all e-commerce websites already do well today.
Restaurants that offer personalization have a great competitive advantage over restaurants that don’t. In today’s competitive restaurant landscape, restaurants need to treat every visit as potentially the beginning of a long-term relationship. A guest who feels welcomed, recognized, and rewarded for their repeat business is more likely to return, rather than visit a place that doesn’t recognize them. Restaurants that are able to save a guest’s history, profile, and feedback will ultimately maximize the lifetime value of every consumer who visits them.
Both staff efficiency and guest satisfaction are invaluable to a restaurant that is looking to maximize its savings and sales. Personalization has benefits for both sides of the order-taking book. It empowers staff to maximize their earnings, while making guests feel recognized and remembered for their patronage. In the end, restaurants will see more savings from higher staff retention, increased sales from happier guests, and a more successful business overall.
Presto’s platform offers a comprehensive set of solutions to increase staff productivity, improve guest experience, and deliver actionable insights to managers. Please contact us to get detailed product information or to schedule a demo.